Welcome to Which MUA!

Cookies Policy

Which MUA Limited is dedicated to protecting your personal information when you are using our website. We endeavour to make your experience on our website satisfying and customisable to your preferences, which is by using cookies.

This policy may be updated from time to time to keep up with legal and/or business developments. The date of the most recent changes to each section of the policy will appear at the bottom of the relevant page.

Information about Cookies and other online tracking technologies

What is a cookie and what do we use them for?

Web browser cookie:

  • When you visit a website the website’s server will send your computer or mobile device a small amount of data that is stored on your web browser which is called a cookie.
  • A cookie contains some anonymous information such as a unique identifier, the website name and some digits and numbers. It is used to record your online behaviour and preferences.

Different types of cookies:

  • First party cookie: set by the website you are visiting, and can only be read by that website.
  • Third party cookie: set by other companies who provide services to the website you are visiting, for example analytics companies or advertising networks.
  • Session cookie: set for the duration of your visit to the website, and will be deleted from your device when your browsing session ends.
  • Persistent cookie: set for a fixed period of time if the website you are visiting needs to remember you over multiple sessions (for example, if you have asked the website to remember your location or username).

Local storage

Local or HTML5 storage is like a browser cookie as the data is stored in your browser. Unlike cookies, however, the storage limit is greater and data is not transferred to the website server.  This allows usage and preference data (alongside the unique ID usually stored in a cookie) to be stored locally in your browser rather than on other systems and servers.

Tracking technologies: web beacons, GIFs, page tags, script

These terms describe a type of technology used on web pages and mobile apps to better understand how you interact with a website or application. Usually this is in the form of a small transparent image file or a line of code which records. They may also be used to target advertising on the web page you are viewing. These tracking technologies are often used in conjunction with cookies. In this policy, we refer to all these types of cookies and other technologies as “cookies”.

What cookies do

Cookies record your online identity and remember your online behaviour and preferences. For example, cookies may capture the following information:

  • Browser information: browser type, language, and history;
  • Device information: IP address, device make, device model, device operating system/version, and data connection type;
  • Internet service provider information; and
  • Interaction information: domain name, referring website address, date/time of website visit, page view data, search keywords.

Cookies are used for a variety of purposes: to keep you logged in, to remember what is in your online shopping basket, to deliver you location specific information such as news and weather, to tailor advertising to your interests, and so on.  This improves your experience of a website.

How we use Cookies

At Which MUA we want to be clear about the the cookies we use and what they are used for. You can consult our Privacy Policy for more information and manage your cookies settings for our website by clicking on the cookies button on the website.

We use cookies to provide you with a better experience across our website. We do this by making our website functional and secure for you to use and by showing you relevant and interesting content.

Some cookies are essential for the operation of our digital platforms and for accessing content on our websites. Without these necessary cookies, our website would not perform as smoothly for you as we would like it to, and we might not be able to provide certain services or features.

We also use cookies to deliver the following services on our website:

  • To recognise your device so you don’t have to give the same information repeatedly;
  • To provide a smooth and secure experience if you are subscribing to us through our website
  • To select and deliver content that is interesting and relevant to you;
  • To record what people like and don’t like on the website and the popularity of different sections of the website so that we can ensure it works properly at points of high usage;
  • To collect, measure and analyse statistical information about website traffic and use (for further information see “analytics on our websites” section);
  • To detect and track fraudulent or illegal activity;
  • To link you to other affiliate websites and services.
  • We use third parties to deliver some of these services to you, who will also drop their own cookies, and you can find information regarding each of these third-party vendors by clicking on the cookies button on the applicable website.

We also need to drop a cookie to record your permission for us to use cookies on our website.

How you can manage your cookie preferences on our sites

We ask for your permission for us to use cookies across our website. When you visit our websites a pop up will appear asking for your permission to enable cookies. You may not see this pop up if you have already set your preferences in your browser, or if you have already accepted all cookies on other website.

If you give us permission, we will use cookies in accordance with this policy and applicable laws.

Changing your settings

Browser controls: you can choose how cookies are handled by your device via your browser settings.

The most popular browsers allow users to:

  • accept all cookies,
  • notify you when a cookie is issued, or
  • not receive cookies at any time.

Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.

Mobile controls: most modern mobile devices provide advertising identifiers. You can control how these identifiers are used in the settings of your mobile device. If you choose not to accept cookies, our websites may not function properly and certain services will not be provided to you. This may spoil your experience. Without cookies, you will still see content and advertising; it just won’t be personalised to your interests and preferences.


Contacting us

Please email info@whichmua.co.uk if you like more information on the cookies that we use and their purposes.

Last updated: DECEMBER 2019